The Cotton On Group has been a proud partner of the NAB AFLW Women’s Competition since the first bounce in 2017.
To kick off the 2020 NAB AFLW Season, we teamed up with four up-and-coming players to design #GENW tees that represent what they stand for and support future players.
100% of proceeds from the sale of AFLW #GENW tees will go to the AFL Women’s Football Foundation. In partnership with the Australian Sports Foundation, the AFL Women’s Foundation supports the growth of grassroots women’s footy.
As a business that exists to make a positive difference to people’s lives, this unique partnership between the Group’s internal talent and AFLW players in support of women’s football at a community level is something we’re incredibly proud of.
SHE WHO DARES WINS
“It’s important to create a community for women in sport, because women have walked so many different pathways, but still want and deserve equal opportunities. AFLW means that I’m able to live out my childhood dream. The sisterhood of being a part of an all-female sport is truly amazing. There’s so many friendships and everyone’s in it together. When you step on the field, they’re your enemies, but off the field we’re in it together.” – Ellie Blackburn, Western Bulldogs