The Geelong Football Club and Ford hold one of the most iconic and longest running partnerships in sport, ticking over another incredible milestone in 2025 as they reach 100 years of partnership.
To celebrate the century-long partnership, the Geelong Cats have designed and will wear a special guernsey during their round four match against Melbourne at GMHBA Stadium.
The guernsey features the Ford colour blue on the sleeves and nape, a replica of the side stripe on a XY GT 1971 across the front and integration of '100 years of Ford' within the guernsey.
Another specialised design is that the Cat within the logo will face forward, representing the future of the partnership while also acknowledging how far both organisations have come. This will be a first for the Geelong playing shield.
The final design feature will be visible on the back of the guernsey, with the players numbers on the back to be imprinted in the Ford blue colour.
