The designs used in 2022 Season 7 and the 2023 season had a blended rainbow flag wrapping around the body in a symbolic gesture of support, representation, and embrace.
“We identified the fact that we didn’t want to change it too much from last year … not wanting to lose how special that design was, having the rainbow intertwined within the Hoops, and the Hoops intertwined within the rainbow, and having that collective voice and collective message,” Bowen said.
“We’ve also maintained the rainbow Geelong Cats Foundation logo, which – to me as a player and I know for the Club as a whole – is just so special and so meaningful. Last year was the first time that logo has ever been slightly adjusted at all.
“For the Pride community and the LGBTQIA+ community, to know that this is what it means for the Geelong Football Club (and) to be represented within such a rich history is extremely special. It’s something that doesn’t go unnoticed for the playing group. It’s definitely one of my favourite details.”